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Unilever Buys Two P&G European Oral Care Brands

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By: TOM BRANNA

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UNITED KINGDOM: Unilever has signed an agreement to acquire Fluocaril and Parogencyl oral care brands from Procter & Gamble. Fluocaril and Parogencyl are well-known therapeutics brands sold in the pharmacy channel, primarily in France and Spain. Fluocaril specializes anti-cavities products while the Parogencyl brand tackles gum issues. The acquisition will give Unilever a leading position in oral care within the French pharmacy channel as well as strong positions in Spain. With its po...

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